Why sign up to help Rochester retailers when I live in Ithaca? Well, the Rochester trail running community has become like a second trail home to me over the past few years. I’ve met loads of great people at their events, and many #TrailsRoc-ers frequent Ithaca's trail races.
The ROC community benefits greatly from these retail shops the same way Ithaca benefits from its own. On a more personal level, ever year Rochester Running Company sponsors the Final Countdown aid station at mile 35 of Many On the Genny. I've run this race twice, and after a loooonnng stretch in the woods it's always a godsend to see the trailside sign reading "You are 0.25 miles from Rochester Running Company." The volunteers at this stop always know how to get us runners going to finish strong over the final five miles.
Another race I've run twice is the Mendon Trail Runs, which is sponsored by Medved. The hosts packet pickup and provides gift cards for overall and age-group winners. I'm thankful that Medved has played a part in keeping the Mendon race going since
